Jeep – Easter Egg Marketing Masterminds

The early years for Jeep as we know it today were actually purpose-built military vehicles by Willys-Overland. These early specialized 4wd vehicles were commissioned for World War II with production beginning in 1941. Fast forward to today and Fiat Chrysler Automobiles continues to offer you a jeep product, configured for on or off-road adventures. What the consumers don’t typically see coming are the number of hidden gems that the Jeep design engineers hide inside their vehicles. These nifty components are referred to as “Easter Eggs”.

For some reason unbeknownst to me Jeep has placed a cute little lizard on the windshield cowl of the Cherokee for its refresh.

Hood graphics on this 2020 Gladiator show the evolution of the Jeep face at New York International Auto Show. The windshield cowl on the Wrangler and Gladiator are said to now have flip flops on the passenger side, and the cowl resembles the iconic Jeep face with seven slats between the wiper arm mounting points.

On an adventure just fall we noticed that all five of the wheels on a JL Wrangler included little silhouettes of Willys on them. The spare was positioned perfectly so that its detail was displayed prominently.

Don’t you worry, these little gems continue inside also! Jeep has left touches the top of the gear selector on the automatic variants, and gone so far as to Jeep-ify the switchgear for climate and downhill speed controls!

The Jeep Compass dead pedal (that nifty rubber place to put your left foot when not in use) isn’t just a rubber texture, it’s Morse Code! Left to right it spells sand, snow, rivers, rocks.

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Image Credit: Reddit

Last but not least we just noticed that the 2020 Jeep Gladiator has ❤️419, the area code for Toledo, Ohio on the inside of the bed rail. Jeep Wrangler and Gladiator models are produced in Toledo.

We’re anxiously awaiting an opportunity to find more Easter Eggs on our own, until then keep up the good work Jeep!